Scott Gerstl North Carolina → Berlin

All aboard! Three stops to your destination.

15 years · Enterprise systems and AI products · US/German citizen, EU work-authorized

  • 01Set the design direction for a $1.575B acquisition
  • 02Built an AI tool that caught a drug interaction a doctor missed
  • 03Shipped a working app in a week using AI to research, design, build, and deploy
  • Proposition

    Senior product design judgment for AI features and enterprise systems.

    Outcomes land in factories, schools, and hospitals, with the people who run them and the people they serve.
CS1

AI Case Studies

2 stops · AI features and AI as the design medium

Epilog

AI caught a drug interaction. The neurologist confirmed it.

HealthcarePersonal AIWearables-adjacent

An app built for one user with epilepsy. It's used daily to log events as the user experiences them. The AI Insights built into the app used the tracked data to surface an adverse drug interaction. A drug prescribed by the user's primary care physician was inhibiting the absorption of the anti-epileptic drugs the user depends on. This information was brought to the neurologist and they confirmed the interaction. The neurologist independently arrived at the same treatment direction the AI had suggested.

Epilog app Events screen in an iPhone frame, listing tracked seizures and auras
1
Active daily user with epilepsy
Confirmed
Neurologist independently reached the same conclusion
Live
PWA running at epilog-demo.scottgerstl.com

I design AI features that produce clinical-grade outcomes. Surfacing patterns a clinician verifies and acts on.

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Cal

AI as deliverable. AI as builder. AI inside the product.

CyclingPersonal AIPractice

Workout planning app with AI at three layers: as design deliverable, as builder, and inside the product. Research to shipped in 5 days. Three real users. End-to-end ownership from prompt to PWA.

Cal app dashboard screen
3
Layers of AI: as deliverable, as builder, in product
5 days
Research to shipped, end-to-end
Live
Working app at cal-demo.scottgerstl.com

I am AI-fluent at every layer of design. Research, analysis, building, shipping.

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CS2

Enterprise Case Studies

3 stops · vision, workflows, and operator surfaces

Brightly

Design direction for a $1.575B acquisition.

ManufacturingHealthcareEducationGovernment

Vision design across 12 siloed products at Brightly. A unified design language and integration model proposed across the portfolio. Designs were used in acquisition-stage presentations to Siemens to demonstrate the platform vision and integration roadmap. Brightly was acquired for $1.575B.

Brightly platform dashboard with planned maintenance and at-risk assets
$1.575B
Siemens acquisition
74%
Customers excited by the future product direction
5×
Increase in time on dashboard pages in user testing

I lead design vision that holds up under acquisition-grade scrutiny.

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Fleet

Three tools and two forms, consolidated into one.

LogisticsIndustrialCold Chain

0→1 industrial fleet operations product. Sole UX designer from initial research through shipped pilot. Consolidated three software tools and two paper forms into a single workflow. Gloves, dust, time pressure.

Fleet yard management view with aerial map of dock and yard spots
3 + 2 → 1
Tools and forms consolidated to a single workflow
Sole UX
Research, design, and pilot delivery
Shipped
Live with industrial users in cold-storage logistics

I own design end-to-end on industrial products that have to work in physical-world conditions.

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Power Quality and Demand Response

AI insight, operator decision. 200+ industrial locations.

EnergyIndustrialOperator UX

Operator surfaces for AI-powered energy intelligence. Power Quality and Demand Response as two distinct operator views on one underlying AI system. Deployed across more than 200 industrial sites of a single customer. Penalty avoidance was the structural value, not a measured-savings claim.

Power Quality at-a-glance dashboard surfacing high-impact assets and efficiency losses
200+
Industrial locations of one customer
2 surfaces
Power Quality and Demand Response built on one AI system
Operators
AI surfaces, operators decide

I design operator-facing surfaces that turn AI insight into industrial-scale operational decisions.

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P

Personal

2 stops · who I am off the clock, and how to reach me

About

Wheels, speed, freedom.

I love wheeled things. Bikes, cars, and even public transit.

I've built and prepped cars for high performance track driving, driven them at the limit, and coached others to find theirs. Helping someone get fast means understanding what needs to happen, and what can go wrong, before you suggest anything different.

I've been a cyclist since the 90s. I cut my teeth on mountain bikes, then fell headlong into road cycling, racing, endurance rides, cyclocross, and commuting. Now I'm combining it all, on and off road, in and around Berlin.

I'm also a fan of public transit and the freedom it offers. As an American in Berlin, the freedom of not needing a car is a welcome change, even with how much I love cars and driving. This page is themed in celebration of that freedom.

It's all about the user experience.

I also like to draw sometimes...

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